London Fashion Week: Who to follow on Instagram by hellofashion.com / 07 September 2016 Alexa Chung @alexachung Followers: 2.4 million It wouldn't be London Fashion Week without an appearance from Alexa Chung. As well as admiring the latest collections and catching up with friends, the 32-year-old may well be looking to pick up some tips while she's there as she prepares to launch her debut Alexachung collection in 2017. Read more about: London Fashion Week Instagram Burberry @Burberry Followers: 7.5 million Burberry constantly innovate and lead the way when it comes to sharing their shows on social media, and their upcoming London Fashion Week show looks set to be no exception. "Live social media campaigns" will coincide with the runway, while the styles seen on the catwalk will be available to buy straight after the show. Eva Chen @evachen212 Followers: 609,000 Who better to follow for fashion on Instagram than the social media site's Head of Fashion? Eva Chen is a regular at shows throughout fashion month, and previously praised London Fashion Week as being "more creative" than New York or Milan. The owner of a seriously enviable collection of shoes and handbags, Eva also often posts adorable photos of her mini me daughter Ren. With another baby on the way, we can't wait to see how Eva adapts her maternity style throughout fashion week. Topshop @Topshop Followers: 7.4 million The fashion show with arguably one of the most star-studded front rows, Topshop Unique offers fans a behind-the-scenes glimpse at all the London Fashion Week on their Instagram feed. From backstage hair and make-up prep to the A-List attendees and of course, the clothes, it is all documented on social media as and when it happens. Susie Lau @susiebubble Followers: 295,000 Fashion blogger Susie Lau shares her personal Fashion Week experiences and photos on her blog and Instagram account @susiebubble. Expect lots of close-up catwalk shots, as well as glimpses at her own fun and fearless approach to fashion. Harley Viera-Newton @harleyvnewton Followers: 106,000 Former HELLO! Fashion Monthly cover girl Harley Viera-Newton is a regular fixture at London Fashion Week. Follow for her musings from the front row and a glimpse behind-the-scenes at the fashionable after-parties – plus some inevitable wardrobe envy. London Fashion Week @londonfashionweek Followers: 2,349 The official London Fashion Week Instagram account has been launched just in time for the upcoming shows, promising access-all-areas coverage. Think catwalk imagery, behind-the-scenes photos and highlights from the bi-annual event. Lottie Moss @lottiemossxo Followers: 71,000 There's a new Moss sister on the block, and unlike her big sister Kate, Lottie has well and truly embraced social media. As well as joining friends including Lucky Blue Smith in the crowd, the SS17 shows could mark Lottie's London Fashion Week catwalk debut following her first fashion show appearance in Paris in March. Lucky Blue Smith @luckybsmith Followers: 2.5 million Lucky Blue Smith has acquired a huge fan base since he burst onto the fashion scene, and for good reason. The teenager entertains his 2.5 million Instagram followers with glimpses of his jet-set lifestyle, famous friends and of course, fashion week. We'll be looking out for him on the Topshop Unique front row… HELLO! Fashion Monthly @hellofashion_uk Followers: 16,400 Last but not least – us! HELLO! Fashion Monthly will be keeping you updated with photos from the shows, both backstage and from the runway, as well as sharing the latest London Fashion Week news and trend reports on our website. Roll on 16th September!