Love Island: Who is the biggest fashion influencer in the villa?

by Alex Light /

It feels like Love Island is all anyone is talking about right now - our Twitter feeds are chock full of opinions on the hit ITV2 series...

But it's not just the romance, fights and recouplings that have captured our attention - with all eyes on the islanders and their pool-side outfits, the show's summer fashion is a key part of its attraction.

With just days to go before the series draws to an end (*sad face*), new research from global fashion search platform Lyst has revealed which islanders have made the biggest fashion impact so far - read on to discover who's really influencing our wardrobes...

1. Montana

The brunette beauty, who was recently crowned the public's favourite girl in the villa, is the top influencer when it comes to fashion. Her patterned Jade London swimsuit totally sold out just days after she was seen wearing it, while searches for the brand increased by 78 per cent.

Montana was also spotted wearing a grey sheer bodycon dress from Missy Empire, and the day after the show aired, Lyst saw 1800 searches for 'grey mesh dress'.

Fans were quick to copy Montana's printed swimsuit style

2. Camilla

Runner-up goes to Camilla, who sparked a 300 per cent increase in searches for 'yellow skort' after she wore a mustard skort (mix between a short and a skirt) for her date with Jamie.

Camilla rocking a mustard 'skort' from Zara

3. Olivia

Olivia, who's coupled up with firm show favourite Chris, comes in an impressive third place, having wowed in a H&M peach and black push up bikini that was one of the most-viewed bikinis on the entire Lyst database after its appearance.

Olivia sparked a frenzy for this H&M bikini

4. Amber

Amber, one half of much-loved and affectionately named couple Kember, sparked a frenzy for the Zara dinosaur applique t-shirt she has been sporting in the villa, along with Camilla and Olivia. The day after Amber wore the top, over 2000 people searched for 'dinosaur sequin t-shirt' on Lyst.

Zara quickly sold out of this dinsoaur sequin tee after Amber was spotted wearing it

5. Chris

Fifth place goes to the only male in the top five, Chris, who is coupled up with Olivia. While the boys' outfits haven't caused the same spikes in demand as the girls' looks, searches for men's white skinny jeans have increased by 33 per cent since the show started. Chris' ASOS watermelon and flamingo shorts have also completely sold out and people are still searching for them daily.

Sales of these ASOS watermelon shorts spiked after Chris' appearance

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