'Fashion's in my blood': Alessandra Ambrosio talks new clothing line

by hellofashion.com /

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Alessandra Ambrosio has added another string to her bow — the Victoria's Secret supermodel has designed a fashion collection entitled Alé by Alessandra for Planet Blue.

Speaking about her clothing line to E! Online, Alessandra said, "I love fashion. It's in my blood.


"I always wanted to create my own brand… I wanted to do something that would make women feel good."

Alessandra also wanted to cater for the working mum.

"As a working mom, I need something that will go from day to night and something that you really don't need to think too much about," she said. "I wanted to do something easy for women."


The Brazilian beauty has two children with her fiancé Jamie Mazur – daughter Anja, five, and son Noah, nearly two.

She often takes her adorable daughter to red carpet events, stealing the show with her cute clothes and cheeky poses. She also seems to be following in her mum's modelling footsteps, having already starred in two campaigns.

Alessandra revealed that her little one takes after her when it comes to fashion, too.


"My daughter, she loves fashion," she said. "She's a little fashionista. She has her own personality and style, and she loves playing with mommy's clothes!"

Anja made her modelling debut in 2012, when she posed alongside Alessandra in a campaign for London Fog.

The tiny tot was once again in front of the camera early last year as she shot another campaign for the brand.

The mother daughter duo looked to have had a great time on set, with Anja insisting that she applied her own lipstick before showcasing a selection of children's wear while Alessandra modeled the adult-sized clothes.

Talking about their time on set, mum Alessandra revealed that Anya thoroughly enjoyed the experience. "Anja had a lot of fun, she loved all of her outfits ," adding, "she was really into the polka dot trench coat."

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