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Holly Willoughby’s £120 pink swimsuit has sold out but we’ve found the best lookalikes

The future’s bubblegum pink

by Leanne Bayley /


Trust Holly Willoughby… she posts one little swimsuit picture, and the world goes crazy. Women everywhere have been desperate to get hold of the £120 Hunza G swimsuit she wore while on holiday, and it has now officially sold out EVERYWHERE. We’ve all heard of the Kate Effect, the Meghan Effect, and now we have the Holly Effect. The bubblegum pink swimsuit Holly wore on her hols is gorgeous but we’ve searched for some lookalikes for anyone wanting a good dose of bubblegum pink in their suitcase. 

Holly Willoughby posed with a glass of fizz in her Hunza G swimsuit 


With its scooped back and superstretch fabric, Hunza G has a whole host of fans. From Alexa Chung to Rosie Huntington-Whiteley and Hailey Baldwin, they’ve all worked a Hunza G swimsuit in the sun. Model of the year Adwoa Aboah even has the same swimsuit as Holly! 

MORE: The Meghan Effect! British fashion sales explode as royal wedding approaches

The 80s swimsuit brand, which is based in the UK, is iconic with 80s fashion. Remember Julia Roberts’ cut-out one-piece in Pretty Woman? That was a Hunza G special. Whitney Houston’s swimsuit in I Wanna Dance With Somebody? Hunza G, as well. And back in the day, pretty much all the female cast of Saved By The Dance wore the brand.

RELATED: Holly Willoughby returns to work in thigh-high split leather Topshop skirt

Holly’s swimsuit comes in many different colours; from peach, to lime green, yellow and a gorgeous sunset coral. But as it’s sold out in bubblegum pink, we’ve tried to find some killer swimsuits that have a similar vibe but a cheaper price tag. 

Pink high leg swimsuit, £26, ASOS

Pink swimsuit with criss-cross back, £19.99, H&M

One shouldered swimsuit, £22, Missguided at Selfridges

Which one will you choose?

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