Girl power: Intimissimi's stunning new leading ladies

Prices start from £42

by Laura Sutcliffe /

Luxury Italian lingerie brand Intimissimi has released an exciting new campaign for Spring Summer 2018 with the brand's newest ambassadors, and the launch has a very important message. The campaign is called Empowered Women and stars supermodel Gisele Bundchen and super blogger Chiara Ferragni who look incredible in the modern yet feminine shots. The two women are the perfect models for the brand – they are strong, distinctive females who have most certainly left their mark on the wonderful world of fashion.

Edgy yet soft, Chiara looks incredible in campaign shots

Gisele is the queen of the catwalk and undoubtedly changed the face of fashion with her wholesome, yet unconventional beauty. Chiara, meanwhile, was one of the very first successful fashion bloggers, her unique outfit of the day posts and her eclectic styling earning her a reputation as the modern-day Carrie Bradshaw. She is now one of the most significant fashion influencers in the world and even has a hugely successful shoe line.

Gisele stuns in the modern pictures 

Intimissimi couldn't be more thrilled with their new leading ladies, who have been photographed in some of the brand's most iconic pieces, such as their best-selling silk range. The collection now includes two brand new designs for the spring - the Elena and Eleonora bras, which feature bold yet intricate lace detail and elaborate embroidery. These special pieces retail at £42 and £47, soare an affordable luxury that won't break the bank.

Intimissimi's range starts at £42

Speaking about her part in the campaign, Giselle said: "An empowered woman is woman who leaves her truth and is confident. Who can be loving, strong and kind at the same time. I believe our greatest challenge is to know ourselves. I want to keep working on myself and be the best mirror I can possibly be for my kids."

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