Gigi and Bella Hadid's plus-size cousin is stunning in Debenhams campaign

Stunning lingerie collection starts at £20

by Laura Sutcliffe /

There is a new plus-size model on the block, who also happens to be the cousin of supermodels Bella and Gigi Hadid! Signed to the prestigious 12+UK Model Management, Joann Van Den Herik hails from the Netherlands and her father, Leo Van Den Herik is the brother of Gigi and Bella's mother Yolanda. The 19-year-old bears a striking resemblance to her world-famous cousins, and often posts pictures of them on her popular Instagram account. The beautiful model is also the face of Debenhams brand new SS18 Gorgeous DD+ lingerie Collection - and the campaign shots are amazing (as is the super-stylish new collection!).

This white bodice costs £20 from Debenhams

Joann is a fantastic role model for young women, and is keen to promote a message of body confidence. "I think it's very important to show all the boys and girls out there that size doesn’t matter and that you're perfect the way you are," she explained. Sharon Webb, who is the head of buying and design for lingerie at Debenhams, has shared her delight at signing Joann for the new campaign, saying: "Joann is a fantastic ambassador for our Gorgeous DD+ brand." She added: "Her positive attitude and body confidence is incredibly inspirational and something that so many customers can relate to."

The pyjamas retail at £38 for a set

What do you think?

These are the opinions of our visitors, not You are not allowed to post comments that are libellous or unlawful We reserve the right to remove comments that we consider off topic Please keep to the subject Please try to write without spelling errors. Before posting a message please check it is correct: comments with no mistakes are more likely to be published. Please do not publish messages written entirely in capital letters.

To send the comment, please type the text from the image below