High street style giant Topshop have changed the game for fashion shoppers today by announcing that they are introducing half-sizes to their denim range. The development - which came to light as the brand launched their new denim campaign - looks towards solving the age-old problem for in-between size ladies, who can never find that elusive perfect pair of jeans.
The brand's Joni jeans are available in half sizes online
The new half sizes, which will be available in W27, W29 and W31 (so between a UK size 8 and 10, 10 and 12, and 12 and 14), will be introduced across the popular Jamie, Joni, Mom, Straight, Jamie Flare, and crop fits - though keep your eye out online, because the in-between options seem to currently only be available across specific washes and styles.
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Also added to the brand's range are three new cuts - the New Boyfriend, the Wide and the Cropped Straight. Debuting the launch on Instagram, fashion fans seemed delighted with the new denim options, with plenty of followers adding their excited comments to the campaign imagery. "Size problems are being solved, woo!" said one user. Another fan tweeted, "honestly @Topshop introducing half sizes in their jeans might have just changed my life".
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With prices starting at £36, these budget style staples are sure to be flying off the shelves, especially for those frustrated at never finding their perfect fit. Let's hope the rest of the fashion industry follows suit!
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