The much-anticipated Christmas trailer for John Lewis is finally here! Every year the department store releases a festive video that tells a brilliant story – from a penguin who wants to find love, to a bulldog who is just excited to play on a trampoline. This time the story focuses on Joe, a little boy who is kept awake at night by the monster hiding under his bed.
The trailer features a monster living under Joe's bed
Although Joe is irritated by the monster at first, the pair soon become friends and spend every night playing together in Joe's bedroom. However, the late nights start to take their toll on Joe, who ends up dozing during the day, missing out on fun like playing football and writing to Santa. Moz the monster realises how tired his friend is, and so gives Joe the gift of a night light that, when switched on, gives Joe some peace and quiet from his monster friend.
Speaking about the advert, John Lewis' Costumer Director, Craig Inglis, said: "This year's Christmas campaign brings to life the power of children's imaginations and the joy of great friendships. Moz and Joe's story is magical and heartwarming and I'm sure it will be loved by all of our customers, young and old." The song features a cover of the Beatles' Golden Slumbers by Elbow. Their lead singer, Guy Garvey, said: "This project was such a pleasure. Michel Gondry and the song did all the work for us. We are really proud to be involved."
Moz makes friends with Joe
Speaking about the trailer, director, Michel Gondry, said: "When I told my ex-girlfriend I was doing the next John Lewis Christmas film she said, 'You have big shoes to fill, this John Lewis commercial must make people cry, don't forget.' Last week I showed it to her and she cried. Phew."