Asda have launched their new Tickled Pink Campaign to help raise breast cancer awareness – with a little help from a few familiar faces. World-renowned photographer Rankin has captured portraits of stars including Amanda Holden, Donna Air, Frankie Bridge and Guy Ritchie's model wife Jacqui Ritchie, who are all pictured wearing the Tickled Pink T-shirt. The black long-sleeved design costs just £8 from George and Asda, and is adorned with a vibrant pink ribbon – the international symbol of breast cancer awareness.
So far, over £55 million has been raised since the Tickled Pink campaign was first launched. Other celebrities that feature include Rankin himself, Vivienne Westwood's granddaughter and model Cora Corre, and Vogue cover star Cecelia Chancellor.
Amanda Holden is one of the celebrities starring in the Tickled Pink campaign
Amanda Holden said she was "proud to be pink" when it came to featuring in the campaign. She said: "It’s so exciting to be part of the Tickled Pink campaign this year, and amazing to know that this will encourage people to get involved in supporting the campaign this October. I am officially ‘Proud to be Pink’ and thrilled to support such an incredible cause."
Jacqui Ritchie showing her support
Jacqui Ritchie meanwhile, urged fans to show their support by wearing a T-shirt throughout October. She said: "Everybody knows somebody... Let's make sure that our loved ones are supported today and that the future generation will benefit for endless tomorrows. Please show your support by wearing a Tickled Pink T-shirt, alongside us this October."
Frankie Bridge modelling the £8 Tickled Pink T-shirt
Frankie Bridge added: "Breast cancer is still the most common cancer in the UK. I am so proud to support Asda’s Tickled Pink campaign which has transformed the work of two charities and has incredibly raised more than £55 million over the last 21 years."
Donna Air is proud to be part of the campaign
Donna Air, meanwhile, applauded the campaign for making it easy for everyone to show their support. She said: "I am immensely proud to be part of Asda’s Tickled Pink campaign which has helped the two charities to provide support and vital research. I love that Tickled Pink makes it easy for people to get involved and show their support; you can even just pick up something from the range on your weekly shop."
The campaign has been raising money for Breast Cancer Care and Breast Cancer for 21 years, with an aim to improve care, support and information for anyone affected by the disease. It is also working to help fund vital research to prevent women from dying from the illness in the future.