Cindy Crawford unveils debut denim collection

Cindy Crawford has unveiled her debut denim capsule collection for RE/DONE. Famed for rocking the all-American jeans and white T-shirt combination in her iconic 1992 Pepsi commercial, the supermodel has now launched her own line.

Teaming with Los Angeles brand RE/DONE, Cindy showed off her collection at an event held as part of New York Fashion Week on Tuesday night.

Consisting of three pairs of jeans named The Crawford, the straight-leg style is a riff on the classic Levi's 501's, and comes in a light, medium and dark blue wash. To complement the denim, Cindy has also included a white T-shirt with red lips motif, and long-sleeved T-shirts in black and white with her signature printed in red running down the sleeves.


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A black hoodie with the 51-year-old's face, shot by Marco Glaviano, printed on the back has already sold out, as has a grey sweatshirt.

For the RE/DONE bash, Cindy stepped out in a pair of distressed jeans, a sparkly black top and black leather biker jacket. She was joined by her 16-year-old model daughter Kaia Gerber, who rocked light blue jeans, a pink floral corset top and a denim jacket, which she wore draped over her shoulders.


Ran into a familiar face in SoHo. Excited to officially launch @shopREDONE tonight in NYC!

A post shared by Cindy Crawford (@cindycrawford) on


The collection was conceived last year, after Cindy shared a "throwback Thursday" photo of herself wearing a pair of Levi's 501's, which she captioned, "Workin' that @shopredone look before @shopredone was even born!"

The Crawford line is available to purchase from RE/DONE's website, as well as at Barneys, Colette and Ron Herman Japan, and is priced between $160 and $328 (£120 - £245).

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