Superga x Charlotte Simone campaign imagery

The Superga x Charlotte Simone 90s dream collaboration is here!

HFM catches up with British accessories designer, Charlotte Simone, about the collection’s inspiration

by Ashleigh Moore /


As you may have seen in this month’s issue of Hello! Fashion Monthly, we are in love with the Superga x Charlotte Simone collaboration which is released this week. Charlotte Simone, the British accessories designer known for her furry playful take on accessories, including the popsicle scarf, which have adorned the high street for a while. Now, however, we're sure we will be seeing them everywhere on people’s feet too!

The collection features three designs all with Charlotte’s signature fluff in some capacity, from sliders to full platform trainers in your choice of candy colours that seriously scream back to the 90s. We caught up with Charlotte to see how such a perfectly suited collaboration came about and what inspires her to make these furry creations.

So! How did such the collaboration with Superga come about?

I’ve always been a trainer girl, constantly on the move in my sneakers and Superga has always been a wardrobe staple for me. This collaboration with them is a real pinch me moment!

What inspired these particular trainer designs?

A nod to the 90s, definitely. I wanted the sneakers to feel fun and nostalgic and flatforms with fuzzy details and rainbow soles definitely do this! They are the perfect shoes to stomp around in and have fun in.

 

How do you style your fluffy sneakers?

 

With denim jeans or a little dress. You can wear them however you want!

 

Superga x Charlotte Simone campaign imagery

 

The Superga x Charlotte Simone platform slider comes in 3 different styles

 

 

Do you have a favourite trainer?

 

My favourite has to be the slider because it’s a fur lined slipper that is acceptable to wear streetside – how can you not love that? Also, the slider comes with a number of laces that you can interchange, love hearts, rainbows, you can make them your own!

 

Your designs have been hugely successful with the A Listers – Olivia Palermo, Bella Hadid, Sienna Miller, etc. – who would you love to see wearing this collaboration?

 

Would love to see Lena Dunham in a pair of Superga sliders, I’m such a fan! [Shout out to Lena, get yourself a pair of these!]

 

STORY: Charlotte Simone Chats London Fashion Week With HFM

 

What’s next for Charlotte Simone?

 

Continue to grow! I’m really excited about the new season that’s launching in September, keep a look out for new colours, shapes and sizes. It’s the biggest and boldest one yet, I’m really excited!‚Äč

 

The Charlotte Simone x Superga collection launches this week but are selling out fast so hurry and get your hands on a pair for a serious 90’s throwback!  For more AW17 style ideas and shopping inspiration pick up your copy of HFM’s The Fashion Special, in stores now!

 

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