Raf Simons' first ready-to-wear collection for Calvin Klein takes the forefront in the label's new fall/winter 17 campaign. The Belgian designer became chief creative officer at the fashion house last summer, following on from his stint as creative director at Christian Dior.
He made his catwalk debut for Calvin Klein in February during New York Fashion Week and now the Americana-influenced line, which has swapped its name from Calvin Klein Collection to Calvin Klein 205W39NYC, is the focal point of the brand's new advertisements.
Photographer Willy Vanderperre shot the images in the Californian desert, with models posing in the new pieces in front of billboards featuring images from last season's campaign.
A total of 22 new faces feature in the shots, with Simons explaining in a statement, "It's the future, the past, Art Deco, the city, the American West... All of these things and none of these things. Not one era, not one thing, not one look. It is the coming together of different characters and different individuals, just like America itself."
The brand itself also shared a press release, stating, "The campaign is a study in art and artifice, of the real and the imagined, the mannered world of high fashion combined with a sense of the everyday. Ultimately, the campaign explores the cinematic and romantic outsider's view of America, something of a dream world that has become concrete for chief creative officer Raf Simons and creative director Pieter Mulier."
On top of this latest project being the first to feature Simons' creations under the newly named line, it also introduces the designer's denim line for the label, Calvin Klein Jeans Established 1978. It will come under the Calvin Klein 205W39NYC offerings, with garments including a pair of flared jeans featuring Brooke Shields' famous Calvin Klein Denim image from 1981 placed above the back pocket; the picture of the then 15-year-old posing in an open shirt caused an uproar at the time.