Model fired from Louis Vuitton’s cruise show for being ‘too big’

20-year-old Ulrikke Hoyer revealed that she sent home after arriving in Japan for a fitting

by hellofashion.com /

Ulrikke Hoyer, a 20-year-old Danish model arrived in Kyoto, Tokyo after being cast in Louis Vuitton’s cruise show, only to be told she was told she was “too big” to walk, despite being a slim UK size 8. Taking to Facebook on Thursday to post about her unfortunate experience, she revealed that she had been sent home after being told that she had a “very bloated stomach” and a “bloated face.” After an initial casting in Paris, where there she was confirmed for the show, Ulrikke wrote in her post that she was “happy” that she had been casted “even though I wasn’t in my skinniest ‘show-shape’.”


I just returned from Tokyo/Japan, where Louis Vuitton held a beautiful cruise show in Kyoto, I just never made it to Kyoto cause I was canceled for the show due to being ‘too big’. (I’m a size 34-36) Ashley Brokaw’s caster Alexia had said that there had been some problems during the fitting. According to her I had “a very bloated stomach”, “bloated face”, and urged me to starve myself with this statement “Ulrikke needs to drink only water for the next 24 hours”. I was shocked when I heard it. I woke up at 2am and was extremely hungry. The breakfast started at 6:30am – I had the absolute minimum. I was afraid to meet Alexia so my luck she didn’t arrive until 8am, when my plate was taken off the table. She said good morning to me and the other girls and looked at me, then down on my non-existent plate and up at me again. She was checking if I had been eating food. At 7pm my mother agent from Denmark called my to tell the sad news that Louis Vuitton had chosen to cancel me from the show without the refitting and that I was going to be sent back home. Not only did I have a belly, my face was puffy now also my back was a problem. I am glad I’m 20 years old with an elite sports background and not a 15 year old girl, who are new to this and unsure about herself, because I have no doubt that I would then have ended up very sick and scarred long into my adult life. TO READ THE FULL STORY CLICK IN MY BIO!!!!!!! #LVCruise2018 #mistreatmentofmodels #AshleyBrokaw #thefutureisfemale #sowhyeatingdisorders #youknowitstrue #shareifyoucare #jamespscully

A post shared by Ulrikke Hoyer (@ulrikkehoyer) on

Ulrikke took to Instagram to post about her unfortunate experience

However, when she arrived in Japan, problems soon arose, with her agent calling her to tell her that the show’s casting agent wasn’t satisfied with her size, and that she should “drink only water for the next 24 hours.” Shockingly, the 20-year-old went on to say that after going to bed “extremely hungry,” the following morning, the agent then checked up on her at breakfast time to see if she had been eating any food.

Later that day, Ulrikke’s fears were confirmed, when she was dropped from the show altogether and told to fly back home to Denmark. “What should have been a truly amazing and unique experience ended up being a very humiliating experience,” she wrote, revealing that when her mum shadowed on a castin previous casting, she was shocked to see that “almost everyone [has] a completely distorted relationship with food.”


Ulrikke was told to go home after arriving in Japan for the Louis Vuitton show

Ulrikke was keen to stress that her post “was not about me being cancelled from a show - you win some and you loose some that’s the game.” Rather, it was to raise awareness of what is considered the “normality” in the industry. Luckily, the experience hasn’t damaged her confidence. "I am glad I am 20 and not a 15 year-old-girl who is new to this and unsure about herself."


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