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A still from Jennifer Lawrence's new video for Dior
Looking flawless in her close-ups, Jennifer rocks a statement pink lipstick shade from the new range, wearing her hair up in a retro curly style, showing off her enviable figure in a chic pink gown. "Don't be shy, shine," she playfully tells the camera.
The star has opened up about the new campaign, revealing what the tagline means to her.
"To me, the Dior woman is playful, spontaneous and free," she told Pret-a-Reporter. "'Shine don't be shy' means this is your moment to radiate, and feel good and confident. I know nothing about being shy."
The Silver Linings Playbook star is no stranger to the world of Dior as she has been an ambassador for the label for almost four years, reportedly signing a $15million contract last year to continue the partnership for another three years - but only in recent months was she unveiled as the face of the brand's beauty collections.
Jennifer was announced as the new face of Dior beauty earlier this year
Jennifer, who was announced as the face of Dior Addict back in May, joins a line-up of brand ambassadors for Dior beauty products which includes Kate Moss and Natalie Portman. The first campaign images saw her looking every inch the beauty icon showcasing her natural beauty in barely-there make-up.
"Jennifer is such a handsome, modern beauty, she's such a wonderful fresh face to work with," Dior's Make-Up Creative Director Peter Phillips told Grazia, speaking about working with the actress on the campaign. He also revealed that the Hollywood starlet already had an impressive knowledge of make-up and knew what would suit her best.
"Jennifer was very involved in the process, and chose the lip shade she was wearing herself," he revealed. "She knew the look she wanted."