David Beckham had fans swooning when photos from his latest modelling shoot for H&M were posted online.
The former England football captain was pictured striking a pose in one image, in which his heavily inked body and perfectly defined torso were on show.
"Sneak peek! On set of the #BeckhamForHMcampaign shoot," the Swedish clothing giant captioned their cheeky black-and-white Instagram snap of David.
David Beckham models his latest clothing line for H&M
The 39-year-old heartthrob was showcasing his Autumn/Winter 2014 Bodywear collection, which focuses on underwear and loungewear, but it was his ripping abs and chiselled jaw that drew the eye.
"These new pieces for my Bodywear range at H&M have a real energy about them," said David of his latest venture. "I genuinely enjoy the creative process with H&M and we have had fun this time playing with colour and texture. I hope people like them as much as I do."
New items on the market, which will go on sale on 21 August, include checked cotton pyjama bottoms, wool and cotton long johns and his trademark Becks-style beanies.
David Beckham has been crowned 'underwear model of the century'
David, who has fashioned various ranges for the store, has been hailed as the "the underwear model of the century" by Tommy Hilfiger.
The American fashion designer was stopped by a TMZ photographer who asked him whether he had any underwear modelling potential.
"I've seen all kinds to be honest with you," said Tommy. "We all wish we looked like David Beckham at the end of the day. He is the underwear model of the century."
While David has previously modelled for the likes of Armani and Adidas, it was his 31-second, action-packed H&M advert for the Super Bowl earlier this year that garnered much attention with his fans.
The clip showed the former Manchester United player stripping down to his underwear and running across a roof against the Manhattan skyline backdrop.