launched the David Beckham For H&M Swimwear line
on Tuesday with an exclusive rooftop pool party at trendy Shoreditch House in London.
The famous footballer-turned-model was joined by the likes of One Direction
boys Niall Horan
and Liam Payne,
as well as singer Ellie Goulding
for the celebration. The foursome posed for a snapshot together, showing off a peek of east London's skyline in the background.
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star Aaron Paul and singer-songwriter Eliza Doolittle
also came out for the stylish rooftop party.
David, 39, was sunkissed and handsome, dressed all in black for the event in a sheer black top, black trousers and three-quarter length blazer with a touch of leather in the lapels.
David Beckham is all smiles with Breaking Bad actor Aaron Paul
Singers Ellie, 27, and Niall, 20, who were rumoured to be in a romance last year, were seen chatting at the party.
"Niall and Ellie looked very close, they were both sat on sofas next to each other having a very long chat," a source told the MailOnline
David Beckham was all in black for the launch of his latest H&M Swimwear line
The pair, who never spoke out about the rumours, appear to remain good friends. "They were making each other laugh a lot and seemed to be getting on extremely well," the source added.
David's new swimwear launch is just the latest in a string of events for the handsome heartthrob.
David Beckham and Eliza Doolittle at his launch party
Earlier this week the dad of four brought an area of Edinburgh to a standstill as he filmed a whisky advert inside a local pub.
As word spread that the football star was in the city, crowds gathered outside the 99 Hanover Street bar hoping to catch a glimpse of him while he shot a video for the launch of the new Haig Club Scotch whisky.