On Sunday, the fashion pack will be up bright and early to see Victoria Beckham's latest designs hit the runway. It will no doubt be a flawless presentation of VB's Autumn/Winter 2013 collection - and from the front row, at least, there will be no indication of the months of hard work nor the inevitable madness backstage.
Victoria has managed to balance her successful career with her family life as she prepares for New York Fashion Week, one of the most important dates in the fashion calendar.
Now in the Big Apple to make last-minute preparations ahead of the show, she has given her Twitter fans a sneak peek behind the scenes.
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The latest snap shared by the mum-of-four shows her studio, filled with mannequins and sewing machines, accompanied with the caption 'Pre show set-up #NYFW x vb'.
Another picture shows off her mood board of inspiration, which features cuttings of Helmut Lang and Diane Von Furstenberg, and Victoria also shared a photo titled 'Afternoon tea casting', showing a table laden with silverware, biscuits and model portfolios.
Of course, the designer hasn't posted any pics of her designs, keeping them well under wraps. And come Sunday, the industry will all be clamouring to get a glimpse of her latest collection.
Although Victoria is still a relative newcomer in the fashion game, her shows are one the hottest tickets in town, and not just because of her celebrity status.
The 38-year-old has overcome initial criticism to win critical acclaim for her collections; she has even received the seal of approval from the queen of fashion, American Vogue editor Anna Wintour, who often attends her shows.
One VIP likely to be missing from the front row on Sunday is husband David Beckham.
The football ace is Victoria's biggest fan and is often pictured at her fashion shows. But following his signing to new club Paris St Germain, and the launch of his H&M campaign this week, it may well be that the 37-year-old has to miss out on this latest unveiling.