With blonde locks tumbling over her shoulders in loose curls and her pastel pink chiffon dress billowing in the gentle breeze, Holly Willoughby looked just like a fairytale princess.
All eyes were on The Voice presenter as she stepped onto the Union Jack carpet at the television BAFTAs in the embellished Jenny Packham creation.
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The 31-year-old had chosen a sparkly clutch and diamond jewellery to complete the glittering look.
She was flanked by best friend Fearne Cotton, who was equally stunning in a gold, draped vintage Thirties gown that shimmered in the sunlight.
The dazzling duo struck several poses together before heading inside to take their seats.
They were joined by a host of glamorous celebrities including Kelly Brook and Davina McCall.
Kelly, who has just arrived back in the UK after a brief stint in Cannes, channelled her inner ballerina in a black corset dress with a voluminous pleated skirt that gave the impression of a tutu.
Davina, meanwhile, chose a figure-hugging zebra print dress that made the most of her honed physique.
She teamed the tight number with neon pink heels that rounded off the otherwise monochrome outfit perfectly.