Marchesa has long been the go-to label for dreamy red-carpet dresses.
So it's no surprise that its A-list devotees were out in force for the brand's debut runway show.
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Decked out in their finest garb, Emma Roberts, Olivia Palermo, Jessica Szohr, Mandy Moore and Rachel Zoe were all gathered together in a gilded salon in the luxurious Plaza Hotel.
The fashionable affair also pulled in a slew of the industry's most sought-after models including Naomi Campbell, Bar Refaeli, Karolina Kurkova and Petra Nemcova.
Naomi, looking glamorous in a black minidress and oversized shades, mingled backstage.
She was seen sharing a giggle with fellow cover girl Bar and Georgina Chapman, the designer behind the brand.
Marchesa used the mermaid as its muse for this collection. "It's all got a watery, magical feel," said Georgina in an interview earlier this week.
Models wafted through the room like glamorous sea creatures in their nautical-inspired ensembles.
Dresses with long feathers emulated the movement of plants in the water, and sheer fabrics with detailed embellishment allowed the illusion of floating.