Samantha Jones' newest boy toy, Noah Mills, in sexy campaign

Sex and the City's new boy toy brings the heat for an Italian swimwear brand

Earlier this week, Calzedonia Mare revealed a new campaign with stunning images of a bikini-clad Gisele Bundchen.

And now the Italian swimwear brand is offering even more eye candy with its menswear line, shown off by US model Noah Mills, who is also a familiar face in Dolce & Gabbana adverts.

In the swimwear campaign, shot in Malibu by Guy Aroch, Noah shows off the chiselled body that makes him worthy of another role: Samantha Jones' newest love interest in the upcoming Sex and the City 2.

Noah's foray into the acting world doesn't end there, though. Later this year, fans will be able to catch the handsome model in three other films he has recently worked on.

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