, Stella McCartney
, Roberto Cavalli
, Matthew Williamson
and Jimmy Choo
are all top designers who have collaborated with H&M.
And the fashion world's trend of teaming up with the high street giant is continuing with a collection from French doyenne Sonia Rykiel, who launched her new lingerie range this week with a little help from Lily Cole
The flame-haired British model was the star of the show at the spectacular unveiling of the Fifties-style designs at the Grand Palais in Paris.
Twenty-one-year-old Lily stripped down to a black bra and matching stockings, as she took to the reins of a giant concrete horse aboard a float during the elaborate show.
Meanwhile, a bevy of beautiful models showcased designs on swings, while others draped themselves over chandeliers and reclined on beds of silk.
Around 2,000 guests, including Kate Bosworth
, Eva Herzigova
and Jean Paul Gaultier
, were invited to the sneak preview of the collection, which will be launched on Saturday December 5 in 1,500 global branches.
It will also be available in Sonia Rykiel boutiques across the world.
"It’s a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a question of means. This collaboration fits perfectly with our philosophy," said daughter Nathalie, who works as president and artistic director.
"The Sonia Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year," she added.