HELLO! Online blogger Michelle Keegan has announced her fashion debut with a line for Lipsy.
The former Coronation Street star has become brand ambassador for the high street retailer, with Michelle's ultra glamorous style fitting in seamlessly with Lipsy's aesthetic.
"I have been wearing Lipsy since my teens," Michelle said. "I have always admired their collections over the years; their pieces are always bang on trend, are made with good quality materials and I always feel great when I wear Lipsy.
"I have spent a lot of time over the last few months working closely with the Lipsy design team to make sure that each piece in my collection is something I am excited about wearing.
"My collection is classic, unfussy and feminine in style, and I can't wait for it to hit the high street in July!"
Michelle collaborated with Lipsy to create a 30-pieced Autumn/Winter 2014 collection, launching online at Lipsy.co.uk and in stores on July 3.
Michelle has often spoken about her love for the brand, and she recently mentioned the retailer in a blog post for HELLO! Online.
"I decided to wear this sophisticated and comfortable jumpsuit by Lipsy," she said, referring to one of the Kardashian Kollection pieces.
"I love the nude colour, this is something I can wear again and again. In fact – I ended up driving down to Essex afterwards and having an impromptu night out still in the same jumpsuit!"
The colour palette incorporates nude hues, flashes of berry shades, bold ultramarine, and navy and black. Monochrome also sets itself as the default colour palette throughout the range.
Dresses are sleek and sophisticated with clean lines and structured panelling in neoprene fabrics as a nod to the sports luxe catwalk trend, while elegant lace dresses have plunging illusion necklines using nude mesh panels and intricately positioned lace.
Notoriously known for her love of a one-piece, jumpsuits and playsuits feature throughout in day to night styles to include a hero navy and black jumpsuit with an exaggerated lace neck detail.