The 28-year-old, who replaced Michael Buble's wife Luisana Lopilato as the face and body of the underwear brand last month, wows in her recent photoshoot.
Dressed in white lingerie, Abbey is pictured reclining back on a giant baroque style bed that is covered in luxurious white fur. The Liverpool-born beauty, who married Stoke football player Peter Crouch in 2011, flaunts her incredible figure as she strikes a seductive pose and plays with her perfectly blowdryed locks.
In the second shot, the mother-of-one dons an equally sexy outfit of a white corset and stockings, and leans back against the bedstead holding a bouquet of white roses. Abbey's enviable figure is perfectly on show as she tilts her head back and closes her eyes.
Speaking about the new range, Abbey said, "It's absolutely key to get your bridal underwear right – not just for under your dress on the day, but when choosing something special for later.
Ultimo's bridal collection will guarantee you feel supported, sexy and confident on your big day."
Made from pin-tuck satin and eyelash lace, the items on offer for brides-to-be include multi-way bras or corsets, flirty French knickers and suspender belts and garters, all designed with a discreet "something blue" ribbon detail.
"The dress of your dreams will always turn heads, but the right lingerie is an important and special purchase that you need to get right," said Ultimo founder Michelle Mone OBE. "Bridal lingerie should fit you perfectly, complementing and enhancing the figure as well as being invisible."
Ultimo Bridal is available from Debenhams and www.ultimo.co.uk.
Abbey, who won the last series of Strictly Come Dancing, recently put to rest rumours surrounding her relationship and insisted that she was still very happily married to Peter.
"He's incredible," Abbey told Jonathan Ross on his chat show. "He's a better dad than I am mum. I was a bit worried when I got pregnant because he's not used to being around kids, whereas I am. He just took to it like a duck to water."
"I'd love to have more kids," she added. "I'm one of four and I've always dreamed of having a huge family. I've loved every second of having Sophia. It's just been the most amazing time of my life. I'd love more of it."
The proud mum recently posted an adorable video of her daughter on Instagram, in which Sophia is filmed singing and dancing, gripping onto her microphone. "Move over Miley," Abbey captioned the video.