New Look replaces Zara as Britain's favourite fashion retailer

New Look has replaced Zara as British women's no. 1 fashion retailer.

The store took the top spot with 24 per cent of shoppers choosing New Look, while the previous reigning fashion brand Zara — which is often championed by fashion favourite Kate Middleton — came in a close second with 23 per cent, according to research by Dressipi.


 


Beyoncé was spotted wearing this New Look 'idol t-shirt

 
  1. New Look
  2. Zara
  3. H&M
  4. Top Shop
  5. Next
  6. River Island
  7. Dorothy Perkins
  8. Primark
  9. Oasis
  10. Mango

Kelly Brook has an underwear collection with New Look, something that a representative for Dressipi attributed to its success.


 


Kate, spotted here in a Zara necklace, often champions the high street brand



"Just a year ago, it looked like Zara had the rest of the high street on the run, but the latest figures show that a year is a long time in fashion," said co-founder Sarah McVittie.

"New Look has been an increasingly important force in UK fashion for a while now, but really broke through in 2013 with strong spring and summer collection and a couple of smart celebrity collaborations, including one with Kelly Brook."

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