New dad Kanye West is set to launch a new fashion line, following in his girlfriend Kim Kardashian's footsteps.
The rapper's capsule collection collaboration with French brand A.P.C. will go on sale on 14 July.
The company announced the project on Twitter and gave a sneak peek of what's to come by posting a picture of a pair of jeans with a red tag that reads "A.P.C. Kanye."
The collection will include jeans, T-shirts and hoodies. The chic brand is best known for its Breton tees and well-cut basics.
Kanye has admitted that his own fashion line wasn't hugely successful but learnt from the experience. "I tried to come out of the gate going crazy. And it didn't work," he said. "So now I have to somehow put out something that says, 'I look sensible!'"
The Gold Digger hitmaker has been credited with Kim's improved sense of style since they first got together and he has praised her for her bold sartorial moves.
"Nobody can tell my girl what to do," he says. "She just needed to be given some platforms of information to work from."
"For her to take that risk in front of the world, it just shows you how much she loves me. And how much she actually loves the opportunity to learn."
Kanye has had previous success with other collaborations including Air Yeezys for Nike and work with Carhartt.
He also unveiled his foray into women's fashion with his Dw line at Paris Fashion Week having spent the last few months in the city recording his new album Yeezus.
Kim, who is the mother to their baby daughter North West, is also an established name in the fashion business.
The reality TV star is a founder of D-A-S-H boutiques which has shops in LA, New York and Miami.
Kim and her sisters Khloe Kardashian and Kourtney Kardashian also have a collection, K-DASH, which aims to make 'celebrity style accessible to every woman.'