To the delight of his 21 million Facebook fans, David Beckham shared new photos of himself modelling his new Christmas Bodywear range for H&M on Thursday. The smouldering snaps see the footballer showing off his toned torso while wearing a pair of white briefs that he designed. A towel casually slung around his neck completed the image.
David has now added a selection of warm pieces to his line, as showcased in another image where the football legend models a cosy pair of tracksuit bottoms and a thermal top designed with the winter months in mind. The monochrome shots were taken by world-renowned LA-based photographer Alasdair McLellan.
"I am so excited about this campaign for David Beckham Bodywear at H&M," Victoria's husband said in a statement. "I love the range, and feel so comfortable in each of the pieces. As soon as the collection was launched, it became second nature for me to wear it!" he added.
Back in January, David made his independent foray into the world of fashion with a bodywear collection under the guidance of high street giant H&M. The 36-year-old himself has since modelled the range, which includes T-shirts, long-johns, pyjamas and briefs. David worked on previous campaigns with the house of Armani on designing duty. Now though, he is the one in the driving seat.
"The underwear is totally my designs, and are things that I like to wear," he told The Sun. "Working with a team has always been a key part of my life and I found that to be the same when developing this range.
"Collectively, with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I'm very happy with the end result and I hope H&M's male customers will be as excited as I am."