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Exclusive: Inside the making of the Kardashian Kollection
Keeping Up With The Kardashians is easier watched than done. Since raven-haired sisters, Kim, Kourtney and Khloe came on the scene, being famous is no longer enough. A huge portfolio of business interests is the hallmark of a celebrity empire.
The girls' clothing line – the Kardashian Kollection – is one of their most successful ventures. So successful, in fact, that the label is winging its way to women across the pond. From November 8, UK fashionistas will get a taste of what the sisters have to offer when their range is rolled out exclusively in Dorothy Perkins' stores.
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"We can't wait to see the reaction," the trio's co-designer Bruno Schiavi, pictured above, tells HELLO! Online. Fans will no doubt flock to pick up a piece of the ladies' style. But just how do the Kardashians weave their Midas touch into the threads?
Cast your mind back to Kim front row at the globe's fashion weeks and you have the seeds of inspiration.
"We start by looking at what fashions the girls are loving or upcoming trends they think are hot," Bruno reveals. "The girls go to various fashion shows and I look at what's happening on the runways around the world. We'll then decide on the key shapes for the season. For example, how many dresses or blazers do we want for this collection?
"Following that is the actual design of the garments. The girls want to accentuate certain parts of their body and make sure that we cater to every size that's out there. You know, Khloe's tall, Kourtney's petite and Kim is curvaceous. They each have different body types that we represent in each line."
When the stars are in sartorial mode, they rely on the same dynamics that make their show so successful – bold personalities swathed in sisterly love.
"I work with three amazing sisters that care a lot about each other and put absolutely everything into this line. What you see on Keeping Up With The Kardashians – the close-knit family and the openness – that is really who they are when the cameras are off.
"Each one is equally involved with the brand. For example, Khloe has a particular interest in the fit of each piece, Kim loves working on the advertising campaigns and Kourtney loves textures and fabrics.
"Throughout the process the girls are tweeting, on Facebook and blogging with shots from behind the scenes to when the line hits stores. They get so excited to wear their favourite pieces out and they love telling their fans what's new."
Bruno also sheds light on the level of commitment and input that is required for celebrities such as the Kardashians to put their clothes on the market. For him, endorsers of vanity projects need not apply.
"I only work with celebrities that have the same passion as I do and are willing to put in the hours to make our collaboration work, otherwise, it might as well be my own project. These girls are all very focused, they are smart business women, they have a real passion for fashion and have a great eye for style and trend."
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