She isn’t exactly suitably attired for mopping and hoovering.
But Holly Willoughby looks stunning as she turns 50s housewife to model her latest Very collection.
The TV presenter shows off her killer curves in a series of figure-hugging, ladylike dresses as she acts carrying out daily chores.
Holly’s ninth collection for Very was designed "with curves in mind" to complement her own figure.
And with the party season coming up, the glam party dresses and classic evening gowns are sure to go down a treat.
Items are available now online and prices range from £32 to £99 for sizes 8-24.