H&M has become known for teaming up with high-profile fashion houses including Stella McCartney, Karl Lagerfeld and Versace.
Now, the high street giant will collaborate with Maison Martin Margiela, the Belgian label famed for its avant-garde designs (pictured below).
And if the excitement that followed the announcement is anything to go by, the cut-price range is set to be another huge success for the Swedish retailer.
Margareta von der Bosch, creative advisor at H&M, said: "Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades.
"I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces."
The collection, which will include accessories as well as men's and women's clothing, will be sold online and in around 230 H&M stores worldwide from November.