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Scandinavian brand Monki launches on Carnaby Street
It is the quirky little sister of Scandinavian brand Cheap Monday.
And, having opened up a flagship store on Carnaby Street last week, Monki is making waves amongst the London fashion set.
Set across two floors and sharing premises with Cheap Monday, the underwater-themed store is one of the most brilliantly imaginative boutiques in the capital.
With a distinct Scandinavian flair, the clothes – which are organised by colour – are fun and, very importantly, affordable.