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Holly Willoughby looks stunning in a floral-print midi dress

The ITV presenter often shares her love for British brands

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TV presenter Holly Willoughby gave us a serious case of wardrobe envy on Wednesday morning when she shared a photograph of her wearing a pretty botanical-print midi dress from Beautiful Soul London. Holly teamed the stylish design – which has an all-over floral motif – with a pair of nude heeled sandals. The dress can be purchased from Beautiful Soul Number for £550 and the British brand also has a long-sleeved version in the same print.

Holly Willoughby looks spring-ready in her Beautiful Soul London number

Looking fantastic as ever, Holly wore her centre-parted blonde hair down in her go-to loose waves and looked suitably bronzed. She opted for her usual pared-back make-up look, keeping it simple with a luminous base, a subtle taupe-rimmed eye, plenty of mascara and a swipe of soft pink lipstick.

STORY: How to emulate Holly Willoughby's style this summer...

Many of us would love to take a leaf out of Holly’s book when it comes to fashion and we love that the style-savvy presenter shares her outfit snaps on her social media accounts, taking the time to note where each piece of her outfit is from so that fans can emulate her look.

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Last week the star appeared on This Morning wearing a pretty floral applique calf-length dress from Hope & Ivy and the 36-year-old chose a tangerine form-fitting number for her appearance on Celebrity Juice recently.

Holly often opts for ultra-feminine silhouettes in bright colours

The TV star has developed an instantly recognisable go-to style over the course of the past few years and many of the looks she posts on Instagram sell out within a matter of hours. We’re all familiar with the “Kate Middleton effect” but are we now experiencing the Holly Willoughby effect? Things certainly look that way...

See Holly's stylish £55 Warehouse dress...