beyonce ivy park

Beyoncé enlists Sonoya Mizuno to star in new Ivy Park campaign

by hellofashion.com /


Beyoncé has enlisted a new talented woman to appear alongside her in the latest campaign for Ivy Park - actress Sonoya Mizuno. With each star posing against a different background, their common bond is their shared love of sport and living a healthy lifestyle. The photoshoot sees Beyoncé rock a black and white hoodie with bold stitching, layered over thigh-high socks. Another shot sees her flaunt her slender frame in a khaki jumper over a netted, street style inspired dress.

beyonce-2a

STORY: Beyoncé unveils her new activewear line Ivy Park

British-Japanese actress Sonoya has managed to bag roles in the award-winning movie La La Land and Disney hit Beauty and the Beast. Speaking about her collaboration with the fashion brand, the 29-year-old said in a press release: "Ballet has given me an incredible discipline...now, it's second nature to me and I use it every day. Most of my work is in film and acting, but it's still a transferrable skill which I have been so indebted to and so grateful for."

ivy-park

STORY: Luna Bijl is the new face of Topshop's summer campaign

The clothing brand has described itself as an "activewear brand that merges fashion-led design with technical innovation to create a new kind of performance wear; modern essentials for both on and off the field." Inspiration for the womenswear came from Beyoncé's own disconnect from other fitness brands. In a statement, Beyoncé - whose daughter is called Blue Ivy - admitted: "When I'm working and rehearsing I live in my work out clothes but I didn’t feel there was an athletic brand that spoke to me." She added: "My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts and bodies."

What do you think?

These are the opinions of our visitors, not hellomagazine.com You are not allowed to post comments that are libellous or unlawful We reserve the right to remove comments that we consider off topic Please keep to the subject Please try to write without spelling errors. Before posting a message please check it is correct: comments with no mistakes are more likely to be published. Please do not publish messages written entirely in capital letters.




To send the comment, please type the text from the image below