The SS17 Calvin Klein Underwear campaign is a breath of fresh air - embracing women of all ages. Featuring seven beautiful faces ranging from ages 18-73, the iconic fashion label explores what it is to be a modern woman in a series of candid photographs and video footage shot by award-winning director Sofia Coppola. At 73-years-old, American actress Lauren Hutton, leads the star-studded cast, alongside the brand’s long-running muse, 34-year-old actress Kirsten Dunst and 27-year-old model Laura Harrier.
The stunning video footage shot by Sofia Coppola shows a clear movement towards ageless beauty
Chase Sui Wonders, the niece of fashion designer Anna Sui, also features in the photographs, as does 18-year-old Maya Hawke, the teenage daughter of Uma Thurman and Ethan Hawke. 41-year-old Rashida Jones and Nathalie Love are also a part of the brand's refreshing movement towards ageless beauty.
73-year-old Lauren Hutton looks fabulous in the new campaign
In a short video clip featured on the brand's Instagram account, the stunning women are shot in a dream-like montage, with the camera slowly panning around, showing them looking oh-so-comfortable in their own skin, dressed in beautifully simple Calvin Klein underwear - naturally. At the end of the video, which debuted on Tuesday, a voiceover states: “Calvin Klein, or nothing at all.”
Fans of the fashion label were took to comment on the black and white footage, with one writing on the video: “Pure perfection,” while another stated: “This is beautiful.”
26-year-old model Laura Harrier looks sensational in Calvin Klein Underwear's new campaign
Over on YouTube, each of the models gave a candid interview in a series of individual videos, comprising of titles including: “First Kiss“ and “Crush". Wearing minimal make up and embracing their natural beauty, each of the stars talk to the camera, telling a tale from their past. Kirsten Dunst describes how she was “so shocked” after her first kiss.
Lauren talks about a pick-up line that actually worked, describing how as a young woman, she met a man who asked her: "You wanna go for a ride in my truck?" Laughing at the experience, she continued: “That was the corniest pickup line I had ever heard in my line. And it was fabulous, and he had these great electric blue eyes. So I said "OK, but just one block."