toms

Toms and & Other Stories launch a collaborative collection for charity

by hellofashion.com /


Scandinavian fashion label & Other Stories has joined forces with charitable shoe brand Toms to launch a 26-piece ready-to-wear collection that captures the essence of both brands. The eclectic mix of embroidered tunic dresses, billowy gypsy blouses and lace-up moccasins in the collection reflect the relaxed, carefree Californian lifestyle. With each item of clothing sold, & Other Stories will fund a month of English language classes, and Toms will give a new pair of shoes to a child in need for every pair purchased from the new, free-spirited collection.

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Toms X & Other Stories collaborative collection

The free-spirited collaborative collection not only looks good but does good too

Shot on LA’s Venice Beach by revered stylist and photographer Natalie Joos, the collection - modelled by Erin Wasson – features an abundance of folk and ethnic prints in earthy tones, colour pop tassels and fringe detailing. One of the key pieces, the oversized T-shirt dress, has already sold out online. “This is an invitation to a strong and comfortable wardrobe filled with beautiful prints and vivid colors,” said Georgine Le Toqueux, designer at & Other Stories.

California Dreaming: Toms X & Other Stories

California dreaming: The collection's laid-back, breezy feel makes it ideal for relaxed, beachy getaways

Prices of shoes in the boho-inspired capsule line-up start at £55 and go up to £85, while the clothing begins at £17 for a bikini and goes up to £95 for a jacket. “I feel that & Other Stories has a firm point of view on their values and that is something that is vital to anyone that Toms collaborates with,” said Toms founder Blake Mycoskie while reflecting on the collaboration. 

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True blue: The ultra-covetable blueberry canvas tassel women's espadrilles

True blue: The ultra-covetable blueberry canvas tassel women's espadrilles 

It’s refreshing to see two well-loved labels making such enormous strides in the world of ethical fashion and we’ll look forward to seeing more of our go-to brands following suit. The collection can be shopped online at toms.co.uk and stories.com

 

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