Victoria Beckham says daughter Harper is 'excited' to wear her new Target collection

by hellofashion.com /


Victoria Beckham has revealed her daughter Harper played a huge role in the development of her new collection for Target. The fashion designer said the five-year-old also inspired a range of colouring books and sticker books that will be released to coincide with the collection, which features designs for both women and children.

STORY: Victoria Beckham's Target ad is here

"I didn't show her until I could physically show her the dresses," Victoria said of the collection. "She came to my studio and she tried everything on and she loved it. She helped advise me with the sticker books, and the colouring books. I said Harper, 'As a little girl what do you like that we do together?' And she pulled out her favourite colouring books and sticker books. She was involved in that part and she's excited to get her hands on the full collection."

Mummy and me 💜 x vb

A post shared by Victoria Beckham (@victoriabeckham) on

  Victoria Beckham said her daughter Harper helped with the development of her Target collection

Victoria added: "Things like this [the colouring book] these are things that we do together. We colour together, we do stickers. We walk to the park and collect flowers and press them. You can see there's press flower story within the collection, as well."

STORY: Victoria Beckham says Harper inspired new collection

The mother-of-four also said that the new affordable collection was a way of celebrating her fashion line VVB, "which is the sister category to my ready-to-wear collection. And VVB has always been about celebrating Harper," she said, adding: "When I was pregnant with Harper that's when I started working on VVB and it was always the other side to my wardrobe: fun, conversational prints, fun energising colours, pieces that are very easy to wear. With this collection I feel that I've been very honest: This is about me, this is about Harper, the relationship that we have together."

#VBxTarget x VB victoriabeckham.com/target

A post shared by Victoria Beckham (@victoriabeckham) on

  The collection features designs for women and children

Victoria released the first television advert for her new collection earlier this week, with the short clip paying homage to her Spice Girls roots by featuring their hit Spice Up Your Life. The hotly anticipated collection for Target launches on 9 April. Selected pieces will also be available on her eponymous website.

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