Our brand new cover star Olivia Palermo is, without doubt, one of the world's most successful fashion influencers. Always ahead of the pack, she was turning her style blog and website into a global business long before the term 'influencer' was even coined. With a breezy 4.5 million Instagram followers to her name these days, she's wooed by countless brands, high end and high street alike, afforded front row status at all the shows and generally regarded as a sans pareil style icon.
So what's the secret to her success? As HFM's editor-at-large Hilary Alexander pinpoints in our cover feature (p20), Olivia's USP is that her style is completely her own. "You're simply aware of how wonderfully different the pieces look on her," she says. Also creating a sartorial splash on the blogosphere are the 'advanced style' brigade or 'Insta-Grans'. We look at the rise of this mature breed of social media trendsetters, including the delightfully-named Baddie Winkle and Style Crone, and why they're amassing followers in the millions (p50).
We're busy prepping for spring at HFM and that includes rebooting our beauty regime with our definitive trends guide (p85). The key things to note, according to our beauty director Charlotte Jolly, are textured braids (the more undone the better), lush botanical-hued eyeshadows and, my favourite, the new native tan, so-called because it's a subtle skin finish rather than the usual bronzed look. Now, that's what I call inspo!
Read the full feature in the new issue of HELLO! Fashion Monthly, out now. If you are having trouble finding HELLO! Fashion Monthly click here, enter your postcode and a list of stockists near you will appear. If you still cannot find a copy please give us a call on 02076678700. Click here to download HFM on Android and here to download it on iTunes.