Abercrombie & Fitch: the unexpected label we’re loving…

From cropped flares, to wide-leg boyfriend jeans, this is the denim destination you need to know...


Abercrombie & Fitch has had a makeover and believe us when we say it’s the hot new denim brand you need to know. With seriously flattering cuts, washes and styles; all without the premium denim price tag (or the bygone heavily logoed branding).

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 Abercrombie & Fitch's new denim campaign, The Blues. 

Their previous all-American varsity look has evolved with Abercrombie & Fitch introducing more fashion forward denim styles such as a jumpsuit, cropped flares and wide-leg boyfriend silhouettes into the collection.

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Available in store and online now at abercrombie.co.uk

Add to that the ready-to-wear pieces, which are perfect for teaming with denim, think polka dot blouses, chambray shirting, and classic Oxford styles that are making this our one-stop denim destination. Abercrombie, we salute you!

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