Victoria Beckham launches new fashion boutique in Hong Kong

by hellofashion.com /


Continuing her domination of the fashion industry, Victoria Beckham proudly opened her second boutique in Hong Kong this week. The designer was greeted by crowds of fans as she posed happily for pictures and celebrated her latest achievement.

Victoria, 41, kept her social media followers in the loop with a stream of behind-the-scenes pictures and, in her style, appeared to poke a bit of fun at herself. Standing next to a mannequin dressed in one of her designs, she wrote: "I'm wearing VVB… what are you wearing?"

The mother-of-four also uploaded a clip of her with a hologram fish, and jokingly asked fans to help name her new friend. But it wasn't all fun for former Spice Girl Victoria; her social uploads revealed a very late night ahead of the store opening as she prepared to face her Chinese customers and press.

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Click abover for all the pictures from Victoria Beckham's Hong Kong launch

As usual Victoria looked effortlessly chic for the launch, dressed head-to-toe in black. The businesswomen opted for a fitted turtleneck teamed with a calf-length skirt and black heels. Her trademark oversized sunglasses completed the look, and she had her long brown hair tied back into a ponytail.

Discussing the launch with the South China Morning Post, Victoria said: "I know Asian women really understand luxury, good quality and appreciate when garments are made well – and my clothes are.

"Every time I've visited over the past few years, I've taken time to meet with my clients [here], to really get a sense of what excites them and what they want."

Help me name my #fashionfish ! x vb #VBHongKong @joycehk

A video posted by Victoria Beckham (@victoriabeckham) on

Victoria Beckham shared a video of her messing around with a holographic fish

Three years ago Victoria, who shares children Brooklyn, 17, Romeo, 13, Cruz, 11, and four-year-old Harper with husband David, opened her flagship store on London's Dover Street, and its Hong Kong sister store follows the same architectural design.

Victoria once again stressed her involvement in all areas of her fashion empire, explaining: "It's important to me that I'm part of the decision making in all areas, whether that's deciding what the changing rooms look like, to what fragrance we use in store, to what the receipts look like. I enjoy all of that, and I'm a perfectionist. I believe it's all in the details."

She added: "I am feeling very excited. The process wasn't easy… opening a store is a huge project. Together with my team, I've worked really hard to get to this point."

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