Comedian Kevin Hart channels David Beckham in quirky H&M campaign

by hellofashion.com /


With his devilishly handsome looks and ever-growing empire, it comes as no surprise that most people would want to spend a day in the life of David Beckham. Comedian Kevin Hart does just that in the new humorous campaign for David's H&M 'Modern Essentials' collection, as he tries method acting to prepare for his leading role in fake movie I Beckham.

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David Beckham and Kevin Hart star in the new H&M campaign

David, who recently starred in short film Outlaws, once again shows off his acting chops in the video campaign's teaser trailer, as he pretends to be bemused by Kevin's actions – which including copying him on set and joining him in his home.

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The comedian, who is currently touring with his stand-up show What Now? revealed that it had been his "dream" to work with David.

"To be able to make fun of a global icon like David Beckham is a comedian's dream," Kevin said in a statement. "I love fashion as much as I love sports, which is why I was so excited to star in David's new H&M campaign."

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In the funny clip Kevin follows David to try and 'become' the football icon

The admiration is clearly mutual, with David having nothing but praise for the Along Came Polly actor. "Kevin Hart is one of the funniest, smartest guys around," the father-of-four added. "I love to do the unexpected for my H&M campaigns. I hope everyone enjoys watching it as much as I did making it!"

It's not the first time that David has smouldered on camera for H&M. Earlier this year the football star wowed as he starred in a short clip for the brand, directed by Quantum of Solace's Marc Foster.

The full clip will debut on hm.com on 28 September. The new Modern Essentials selected by David Beckham Autumn collection will be available in every H&M store that sells menswear from Thursday 1 October.

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