Acne Studios reveal creative director's 11-year-old son is the new face of the brand

11-year-old Frasse Johansson fronts their latest campaign.


Acne Studios have chosen an unlikely star for their Autumn/Winter 2015 womenswear campaign. Frasse Johansson, the 11-year-old son of the brand's creative director Jonny, is the new face of the edgy brand.

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Frasse Johansson, 11, is the new face of Acne Studios

Modelling everything from chunky high heels to pastel coloured coats and chic leather handbags, Frasse has made waves in the industry already with his boyish charm. The designer's son has opened up about the images, shot by Viviane Sassen, and revealed what was his biggest hurdle for his first modelling job.

"Walking in high heels is so hard, and I don't understand how anyone can walk in them," he told WWD.

However, the Acne campaign doesn't seem to have triggered a passion for modelling from the young boy. "Playing football is more my thing but it was great fun to do it," he admitted. "And I got to hang out with my dad."

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Frasse is the face of the brand's Autumn/Winter 2015 womenswear campaign

Meanwhile, dad and Acne creative director Jonny revealed that he chose his son because he wanted the campaign to be about the appreciation of the clothes rather than who can 'follow set norms' and wear them.

"The cut, the shape and the character of the garment is the crucial thing, rather than seeking approval from society or to follow set norms," he explained. "I immediately pictured Frasse, since he embodies this new breed to me. I asked him and I'm happy that he wanted to be a part of the campaign."

Frasse isn't the only kid to front a high fashion campaign. Karl Lagerfeld's godson Hudson Kroenig has not only been the face of Chanel alongside stars including Cara Delevingne, Joan Smalls and Pharrell Williams, but he has also taken to the catwalk with his fashion icon godfather to close the show during Fashion Week.

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