Fashion campaigns are becoming bolder and more creative.
From Emma Watson
posing for Burberry
to Vanessa Paradis
as the face of Chanel
, designer brands enlist fashion's elite to display their new-season confections.
Whether it's Marc Jacobs
convincing Victoria Beckham
to climb into a shopping bag for a campaign, or Kate Moss
and Mark Wahlberg
teaming up for Calvin Klein
, when it comes to fashion campaigns, anything goes.
have taken a look back at the top 10 iconic fashion adverts...
Click on the image below for the full gallery