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Influencer Olivia Cox Takes Us Through Her SS18 London Fashion Week

The TV and radio presenter tells HFM how she did LFW

by Olivia Cox /


You may have seen from our own London Fashion Week coverage that SS18 was particularly full of exciting shows, talented designers and iconic parties. This season, we teamed up with TV and radio presenter and all round influencer, Olivia Cox, to take us behind the scenes of her LFW. Find out where she stayed, who she saw and, most importantly, who she was wearing!

Day 1:

The LFW madness has started! Crazy early car to Paula Knorr with Aveda - texture-clash hair is back FYI. I wore a mustard dress by 8th Sign and was in good company - bumped into my uni friend Lilah Parsons later on the Daks FROW and she was wearing the same one!! Luckily I'd changed by then! I chose navy velvet co-ords by Tara Jarmon, plus red accessories. Loved the Daks collection - very Riviera chic.

Daks-wearing-Tara-Jarmon

Daks ready in navy co-ords by Tara Jarmon complete with red accessories!

No time to dwell - Ella Hunt and I literally had to run to make the next show, Eudon Choi. Ella helped me change in the back of the cab. We're basically friends for life now... Late check-in to my Hotel Cafe Royal suite and just enough time to change into my beaut Bronx & Bronco dress before the car to Kensington Palace arrived for the Couturissimo show. Totally surreal, felt like I was on a movie set. 

MORE: See the fashion designers showing on Day 1 of LFW SS18

Day 2:

Got in late last night after party hopping to the BWM x Hallie Sara and turns out I ordered literally everything for breakfast! I was still working my way through the gluten-free pastry basket when my MUA, Candice arrived. We are doing a simple eyeliner flick (MAC) and pillarbox red lip (Smashbox) to go with my glossy Neville blow-out (I get two per week). Headed to Markus Lupfer, then needed afternoon massage at Hotel Cafe Royal before scooting into afternoon tea and eclairs at the INTO Influencer Lounge.

The Markus Lupfer SS18 presentation was full of oversized accessories and achingly-cool models

Day 3:

Today I was taking-over the SkinnyDip Instagram account, so mainly wore outfits that'd work with their cute, kitsch accessories. Candice arrived at 8.30 (early!!!!!) and did a super-cool mauve under-eye liner. Wore a Zeynep Kartal leather dress to afternoon shows, which turned out to be an error under the heat of the runway lights... but it looked great so frankly who cares. Joined Fleur East on FROW for John Herrera. Cocktails & sweets with The Apartment to watch the Topshop show, then tumbled into my huge marble bath. Bliss.

Hanging out with Sinead Crowe, at The Apartment for LFW SS18

Day 4:

Final day of my LFW!! Early start because I was dressed by the designer for Paul Costello. In my sleepy haze, couldn't figure out how to tie the tassels. Justin (Paul's son) came gallantly to my rescue. Sat with Charlotte De Carle and Fran Newman-Young because we were all wearing khaki and that sort of thing is fun.

Fran Newman-Young and Olivia Cox matching in khaki at the Paul Costello SS18 show

Next up: Aspinal with Laura Pradelska and Lady Victoria Harvey. Accidentally co-ordinated red & navy tailoring with Laura. Closed the day (and my season) on the Julien Macdonald FROW with Lucy Meck and Thom Evans. Spectacular as always and super cute when the models freestyles down the runway on the final walk. Hailey Baldwin's final look was the stuff of dreams. Can't wait for next season (once I've slept for a month).

Olivia and Laura Pradelska co-ordinate red tailoring for Aspinal’s LFW SS18 show

Make sure you stay up to date with our coverage of the rest of Fashion Month, continuing next in Milan and  then on to Paris!

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